An animated lesson of pure entertainment and illusion

Their wide grimace said it all! They were just getting back to the real world after being taken for a joy ride in to the world of animation and illusion. Kidsfest 2014 organised by Toonz Animation in association with NATANA – the arts club of Technopark, for the kids of Technopark employees saw huge participation of around 100.
Organised as part of the 15th Anniversary celebrations of Toonz, the fest aimed at providing a learning experience to the kids while having fun with animation, illusion and creative images. “This fest kick-starts the year-long celebrations as part of our 15th anniversary and there is no better way than to start with an enthusiastic bunch of youngsters. We aimed to give the kids a basic understanding of animation and how their favourite characters come to life in the screen.” said P Jayakumar, CEO of Toonz Media group. Credited with the creation of popular cartoon characters like Tenali Raman, Kid Krish and Hanuman, kids have always remained as the fulcrum of Toonz and hence the rationale for this fest, adds Jayakumar.
The animation workshop was handled by Prosenjit Ganguly an alumnus and former member of the faculty of NID, Ahmedabad. PJ as he is fondly called, showcased the different techniques of animation and the painstaking process through which a cartoon show is born. The session on illusion and magic was handled by Raja Moorthy who is the Director of the Academy of Magical Science in Kerala. He enchanted the kids with a blend of illusion and humour providing them a magical experience.
Anoop P Ambika, MD of Kreara Solutions & Patron of NATANA, Mohan Subramaniam, Chief Development Officer of Toonz, Hari Varma, Chief Creative Officer and Hari Iyer, Chief Financial Officer of Toonz were present during the occasion.